About Business Transition Academy (BTA)

Our mission is to assist the owners of privately held companies in making key transition decisions that impact their future as well as the future of their businesses, families, and employees.

As a business owner and co-founder of BTA, Jane Johnson recognized the need to educate business owners about the importance of planning ownership transitions to achieve their goals and ensure business continuity. The challenges Jane experienced with selling her own business inspired her to co-author the book Cashing Out of Your Business – Your Last Great Deal and develop tools and resources to inform and empower other owners to plan and execute successful ownership transitions.

Jane and her team of Business Transition Mentors also offer business transition advisory services to companies with annual revenues of more than $10 million.

About Jane Johnson

As a former business owner who successfully guided her business for 14 years until it was acquired in 2004, Jane Johnson discovered how much time, planning, and preparation were necessary in order to consummate a transaction, achieve her goals, and ensure the continuity of her business. After finding a lack of objective transition advisors in the marketplace, Jane forged ahead on her own. She maximized the value of her firm and then negotiated the sale, retaining 100% of her clients and team members in the process. She spent the next three years as a partner in the buyer’s firm, driving continual growth in revenue from both products and services.

This eye-opening experience fueled her desire to assist other busi­ness owners with their ownership transitions whether they intend to transfer their business internally to management or externally to an outside buyer. Today, as an independent and objective advisor, Jane remains passionate about teaching and assisting other business owners with maximizing company value and achieving all of their ownership-transition goals.

Jane is a CPA, a certi­fied business exit consultant (CBEC), a certified merger and acquisition advisor (CM&AA), and a professional family business advisor (FBA).

In addition to contacting Jane here, you can connect with her on LinkedIn https://www.linkedin.com/in/msexitplanner or via Twitter @MsExitPlanner.


Have any questions for us? Fill out the form below.